Available for select consultingCTO · Alley Group · SydneyOfficially Peter.
Exclusively imo.
Twenty years at the rare intersection of marketing and engineering — I came up on the digital-advertising floor and ended up building the technology that runs it. These days that means turning data, AI and cloud into products that make agencies sharper, not heavier.
Selected projects
What I’m building right now — AI agents, data products and cloud tooling.
ABS AI — agent for the Australian Census
A production AI agent that answers the 2021 Census in plain English — sourced, charted, verifiable. Live at absai.com.au.
Agentic AI · GCP · DataScreaming Frog Cloud Runner
Run Screaming Frog on GCP with your own licence, fully unrestricted — scheduled, long-running crawls piped straight to BigQuery. Built for agencies.
SEO · GCP · AgenciesGSC Data Collector for Agencies
An agency-scale Google Search Console pipeline — multi-property, 16 months of history, collected daily into BigQuery. Terraform-deployed and open-source.
SEO · GCP · BigQuery
Got something hard to build?
Tell me what you’re working on. I reply to everything that isn’t a recruiter template.