Available for select consultingCTO · Alley Group · SydneyOfficially Peter.
Exclusively imo.
Twenty years at the rare intersection of marketing and engineering — I came up on the digital-advertising floor and ended up building the technology that runs it. These days that means turning data, AI and cloud into products that make agencies sharper, not heavier.
Selected projects
What I’m building right now — AI agents, data products and cloud tooling.
ABS AI — agent for the Australian Census
A production AI agent that answers the 2021 Census in plain English — sourced, charted, verifiable. Live at absai.com.au.
Agentic AI · GCP · DataCrawldock — Screaming Frog on Google Cloud
Self-hosted crawl orchestration: scheduled Screaming Frog runs on ephemeral cloud VMs, delivered straight to BigQuery, GCS and Sheets.
SEO · GCP · AgenciesConsoleVault — Search Console into your own BigQuery
An agency-scale Search Console pipeline — multi-account, multi-property, provably complete. Terraform-deployed into your own GCP project.
SEO · BigQuery · Open source
Got something hard to build?
Tell me what you’re working on. I reply to everything that isn’t a recruiter template.