Writing

Where advertising meets engineering.

Long-form notes on AI, data and the technology reshaping digital advertising — from a CTO who still ships code.

11 June 202612 min read

What the web actually marks up — and why it matters for AI search

Schema.org and Google just revealed how the web really uses structured data. The picture is surprising — and a roadmap for staying visible in AI search.

Structured dataAISEO

28 May 20269 min read

The phantom web — why AI crawlers can't see your React app

Googlebot renders your JavaScript. The crawlers reading the web for ChatGPT, Claude and Perplexity don't — and that gap decides whether AI can see you at all.

AISEOEngineering