Peter Dimakidis
Commercial CTO & co-founder with 20+ years at the intersection of data science, AI and cloud-native engineering — translating complex data into decisions that drive commercial growth.
Chief Technology Officer
Sits on the executive team reporting to the CEO, owning the group's entire technology function and roadmap. Joined through Alley Group's acquisition of Indago Digital — tasked with integrating it and consolidating the Sydney, Melbourne, US and Manila operations onto one platform, and now driving the group's data, analytics and AI strategy.
Chief Technology Officer
Owned the agency's entire technology and infrastructure across SEO, paid media, marketing technology and data analytics. Built proprietary, cloud-native products that codified the firm's marketing and data-science expertise into automated systems, and engineered its data platform end-to-end — warehouse, lake and custom ETL across GCP and AWS. The product-led shift positioned Indago for acquisition by Nunn Media.
Head of SEO
A founding member, brought in as Head of SEO to build the practice from scratch — chosen for deep technical SEO and a clear conviction on how it should be delivered. Took it end-to-end, from recruiting and leading a team of ~18 (plus offshore) to winning and delivering for Tier-1 brands like Crown Resorts, Woolworths and Nestlé. It grew into one of Australia's largest SEO practices by team and revenue — the offering Indago became known for.
Organic Growth Lead
Chosen to lead organic strategy and the agency's most prized client relationships — David Jones, Woolworths, Virgin Velocity, RSVP and Peugeot among them. Owned the strategy, account leadership and delivery across these enterprise brands, turning technical, data-led organic programs into serious, sustained growth in traffic and revenue.
Managing Director
Founded and scaled a chain of Magento e-commerce businesses, hand-building the technology that ran them — automated pick-and-pack, real-time price-matching, and a paid-media bidding engine that scraped live product and market data to optimise Google Ads spend on the fly. Rapid growth led to acquisition by an ASX-listed company.
Head of SEO
Where it all began — joined as a web developer across a broad stack (Flash, ColdFusion, PHP, WordPress). As the company grew into one of the era's leading SEO and digital advertising agencies, deep technical skills made the step up to lead its SEO team a natural one.
Srinivasan AnandanPrincipal Platform Engineer – Data
Towfiq AhamedSenior Data Analyst at NSW Government
Christopher SuSEO Manager @ Torrens University Australia
Ronny KumarSenior Digital Marketing Account Director
Brett BennellSenior Performance Media Buyer
Annabel HodgesVP, Head of Global Marketing Operations @ Antler
Karen LewisDigital Marketing & Strategy Leader · Fractional CMO
Alec SharrattDigital Marketing & Analytics Consultant
Raffaella BronziSEO Consultant
Tristen TanBusiness Coach & Facilitator
Srinivasan AnandanPrincipal Platform Engineer – Data
Towfiq AhamedSenior Data Analyst at NSW Government
Christopher SuSEO Manager @ Torrens University Australia
Ronny KumarSenior Digital Marketing Account Director
Brett BennellSenior Performance Media Buyer
Annabel HodgesVP, Head of Global Marketing Operations @ Antler
Karen LewisDigital Marketing & Strategy Leader · Fractional CMO
Alec SharrattDigital Marketing & Analytics Consultant
Raffaella BronziSEO Consultant
Tristen TanBusiness Coach & Facilitator